Lawful Collection and Use of Data
Lightspeed collects information in several ways from different parts of our site, our mobile application and other Panellist activities such as social media, apps and surveys. Examples of these activities are explained below and include:
Registration: some personal data is gathered when you register, such as name, email address, postal address, mobile device ID, medical education number (US), GMC Number (UK), le numéro RPPS (France), and el número de colegiado (Spain).
Panel Surveys or Research Activities: personal data may also be collected from you when you participate in a survey or in a research activity proposed by the Panels, such as use of a specific app, passive tracking or social tracking.
Account Preferences: you may decide to share your mobile number or your social network ID/account with us or you may provide other personal data when setting up your account or at a later stage.
In summary (we’ve provided more details below), the main purposes for which we use your personal data are to:
- Contact you for surveys via email, through mobile notifications or texts or any other proposed communication options
- Inform you of updates to our panel services, new features and details relevant to you through panel communications
- Select you for future surveys
- Include you in our prize draws
- Help you when you contact our support team
- Allow us to reward you with the promised incentives
- Protect Lightspeed from fraudulent behaviour
- Prevent multiple entries in surveys by the same individuals (in line with our Terms and Conditions)
- Update, enrich and clean our panel members’ data to improve our usage of data, allowing us to better select you for surveys
We have set out below more detailed information about how we use your personal data. We are also required by law to explain the legal basis for processing your personal data. These legal bases are listed below and could be different for each use case:
- we have your consent for the use of your personal data
- we need to use your personal data in order to perform a contract with you
- we need to process your data to comply with a legal obligation
- we need to process your data in order to protect your vital interests or someone else
- the processing is necessary to perform a task in the public interest or
- the use of your personal data is necessary for our (or our clients’) legitimate interests (in which case we will explain what those interests are).
We will never misrepresent ourselves or what we are doing. If you receive an email that concerns you, purporting to be from us, please let us know as shown below in ”How to Contact Us”.
Case Purpose Data collected/processed Market Research To understand your views about certain products and services or to understand your behaviour in different situations Identifier, contact details, email address, voice, image, opinion. Scientific Research for academics, public health organisations or Research Council institutes Including but not limiting to clinical studies, health economics and outcomes research (HEOR), non-interventional studies (NIS), real world research (RWR), observational studies, epidemiology research Identifier, contact details, email address, health data, e.g. disease, health status, diagnose, treatment pattern, unmet needs Scientific Research for commercial companies and charitable research organisations Including but not limiting to clinical studies, health economics and outcomes research (HEOR), non-interventional studies (NIS), real world research (RWR), observational studies, epidemiology research Identifier, contact details, email address, health data, e.g. disease, health status, diagnose, treatment pattern, unmet needs Safety monitoring (Pharmacovigilance Adverse Events Reporting) Report Adverse Events during our studies to competent authorities Identifier, contact details, email address, disease, treatment, product taken and adverse events Public Disclosure To share or disclosed pursuant to judicial or other government subpoenas, warrants, orders or pursuant to similar and other legal or regulatory requirements, we will provide such information to the appropriate authorities. Identifier, name, contact details, email address, incentive received. Fraud Protection Protection of our business interests against fraudulent behaviour or behaviour not in line with our Terms and Conditions IP address, browser specifications, device specifications, postal addresses, email addresses, official identification number (i.e. ME number) Survey Participation Uniqueness Prevention of multiple entries in surveys by the same individuals in line with our Terms and Conditions IP address, browser specifications, device specifications Tracking of the Answers of Recurring Respondents (special research design projects) When you participate in our surveys, we typically use a temporary ID which makes your answers in the survey anonymous to our clients. However, some of our clients have the specific research design need to understand how your opinion has evolved over a period of time. For this specific project type that we call "tracking" projects we will use persistent IDs and we will make this clear at the beginning of each of these surveys. Your survey responses will be considered as personal data and you will have the right to access them. Such projects will contain a notice on the very first page of the survey, so that you can identify them and decide whether or not to take part. Persistent unique project-specific identifier Data Matching and Enrichment We enrich the data we hold on file about you by matching your personal data with third parties. This will help us to improve your panel profile and ensure that we select relevant surveys for you.
We utilize matching services (i.e. third parties who are specialized in data management) to acquire additional information about you from public and private data sources (such as social networks, retailers and content subscription services with whom you have an account) or to use your personal data as an aid to develop additional or new types of anonymous data sets (i.e. we compile your aggregate data with data from other consumers to create a new lifestyle segment). The matching service (our partner) holds the personal data we share for a short time, uses it to assemble the additional information, and then return the combined information to us. Partners are contractually bound to delete the data we share with them or and are not authorised to use it in any way other than for this specific purpose.
Persistent unique identifier, contact details, email address, social login, cookie, mobile device ID, official identification number (i.e. ME number) Advertising Targeting and Media Buying Research We use your personal data to help our clients and vendors enrich their data by using lookalike modelling techniques.
Thanks to your participation in our surveys and your profile data, we can help our clients to improve their advertising targeting, and to create better online advertising models, through lookalike modelling or similar research methodologies. We will use your personal data we collect about you through profile building, participation in research surveys or data matching to match with third-parties and platforms (our partners).
We include contractual safeguards to ensure that you will not automatically be targeted for commercial purposes, as a result of your data being used to help create a lookalike audience, and that our partners cannot use your data for any other purpose.
Persistent unique identifier, contact details, email address, social login, cookie, IP address, mobile device ID, official identification number (i.e. ME number) Ad Exposure and Measurement In addition to cookie-based matching (which you can control and consent to via your panel account), we will use personal data you provide to us, such as email address, in a direct matching process with third parties (our clients and partners) to determine if you are a user of that service (such as social networks, websites, mobile apps) for advertising measurement research purposes. We will identify what advertisements you may have been exposed to on those sites and platforms and measure how brand attitudes or brand recall have impacted sales. The third parties that we work with are not allowed to use the data for any other purpose. Persistent unique identifier, contact details, email address, social login, cookie, IP address, mobile device ID, official identification number (i.e. ME number)
Our third-party partners are all contractually bound to keep any information they collect and disclose to us, or that we collect and disclose to them, confidential and must protect it with security standards and practices that are equivalent to our own.
Where We Store Your Personal Data
For personal data which is subject to the GDPR and transferred to a country or territory outside the European Economic Area (EEA), we shall put adequate safeguards in place to ensure the transfer is made by a lawful method for the purposes of EU data protection law and secure. For data which is not subject to the GDPR, Lightspeed shall strictly follow any other applicable data protection laws.
Lightspeed’s data storage servers are located in Europe and in the United States of America (USA) and are managed by third party service providers in the cloud.
We take appropriate technological and organisational measures to protect your personal data, both during transmission and once we receive it. Our security procedures are consistent with generally accepted standards used to protect personal data.
All our employees are contractually obliged to follow our policies and procedures regarding confidentiality, security and privacy.
Your account information and personal data are password-protected so that you and only you have access to your information. In order to keep your personal data safe, we recommend that you do not divulge your password to anyone. Lightspeed will never ask you for your password in an unsolicited phone call or in an unsolicited email. Also, please remember to sign out of your Panels account and close your browser window when you have finished visiting our site. This is to ensure that others cannot access your personal data and correspondence if you share a computer with someone else or are using a computer in a public place like a library or Internet cafe. Please change your password regularly.
Confidentiality and Industry Requirements
Ultimately, you are solely responsible for maintaining the secrecy of your passwords and/or any account information. Please be careful and responsible whenever you're online.
We adhere to standards and industry requirements, including:
- European Society for Opinion and Market Research (ESOMAR)
- European Pharmaceutical Market Research Association (EphMRA)
- Market Research Society (UK)
- Insights Association
- British Healthcare British Intelligence Association (BHBIA)
- MRS Singapore
- MRS New Zealand
- Women in Research
- American Marketing Association (AMA)
- Italian Society for Opinion and Market Research (ASSIRM)
- Intellus Worldwide
Cookies are small text files stored on your computer or mobile device by a website that assigns a numerical user ID and stores certain information about your online browsing. They are used to help users navigate websites efficiently and perform certain functions. The website sends information to the browser which then creates a text file on the user’s computer or mobile device. Every time the user goes back to the same website, the browser retrieves and sends this file to the website's server.
For behavioural tracking research, we use optional cookies / software applications, but only if you have given your consent to these cookies / applications.
As is true of most online surveys, we gather certain information automatically and store it in survey data files. This information may include things like Internet Protocol addresses (IP address), browser type, Internet service provider (“ISP”); referring/exit pages, operating system and date/time stamp.
We use this automatically collected information to analyse trends such as browser usage and to administer the site, e.g. to optimise the survey experience depending on your browser type. We may also use your IP address to check whether there have been multiple participations in the survey from this IP address and also to protect our business against fraudulent behaviour.
Lightspeed defines cookies within 3 categories:
- Required to use the Panels site
- Behavioural or advertising research cookies
For more information, please log in and access your cookie preferences page where you are able to adjust your cookie settings.
As you use the Internet, a trail of electronic information is left at each web site you visit. This information, which is sometimes referred to as ‘clickstream data’, may be collected and stored by a website's server. Clickstream data can tell us the type of computer and browsing software you use and the address of the web site from which you linked to the Site. We may collect and use clickstream data as aggregated information to anonymously determine how much time visitors spend on each page of our site, how visitors navigate throughout the site and how we may tailor our web pages to better meet the needs of visitors. This information will be used to improve our site and our services. Any collection or use of clickstream data will be anonymous and will not intentionally contain any personal data.
We take reasonable steps to keep personal data in our possession or control accurate, complete and current, based on the most recent information made available to us by you and/or by our client.
We rely on you to help us keep your personal data accurate, complete and current by answering our questions honestly. You are responsible for ensuring that you notify us of any changes to your personal data.
Lightspeed recognizes the need to provide further privacy protections with respect to personal data collected from children. We never knowingly invite children under the legal age set by the authorities in the country in which you reside to participate in research studies without parental permission. If it is necessary and appropriate to a particular project to directly involve children under the legal age, we take measures to ensure we have been given permission by their parent or legal guardian. Lightspeed will provide parents and guardians information about the survey topic, about any personal or sensitive information which may be collected from the children, the way this data will be used and whether and with whom Lightspeed may share such information.
While the child is completing the survey, it is the responsibility of the parent or guardian to supervise them.
From time to time, Lightspeed may collect personal data that is classified as “special categories” of personal data. This includes racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person's sex life or sexual orientation. You can choose whether or not to provide this data to us.
Rights of Individuals
To request access to personal data that we hold about you, you should submit your request in writing to the e-mail address or postal address shown below in ”How to Contact Us”.
You have the following rights in relation to your personal data:
- Right to change your mind and to withdraw your consent
- Right to access your personal data
- Right to rectify your personal data
- Right to erase your personal data from our systems, unless we have legitimate interest reasons for continuing to process the information
- Right to port your personal data (portability right)
- Right to restrict processing of your personal data
- Right to object to the processing of your personal data
We shall also notify third parties to whom we have transferred your personal data of any changes that we make on your request. Note that while Lightspeed communicates to these third parties, Lightspeed is not responsible for the actions taken by these third parties to answer your request. You may be able to access your personal data held by these third parties and correct, amend or delete it where it is inaccurate.
Data Storage and Retention
Personal data will be retained only for such period as is appropriate for its intended and lawful use. Lightspeed will retain your personal data for as long as you are a member of the Panels. In case you unsubscribe from the Panels, we shall retain data for no longer than 3 months after you unsubscribe, unless otherwise required by law. Personal data that is no longer required will be disposed of in ways that ensure their confidential nature is not compromised.
As part of the Company Business Continuity Plan and as required by ISO 27001, ISO 9001, ISO 20252 and in certain instances the law, our electronic systems are backed up and archived. These archives are retained for a defined period of time in a strictly controlled environment. Once expired, the data is deleted and destroyed to ensure the data is erased completely.
Notification of Material Change
We will always display the most up-to-date policy on this web page.
Last updated: 19 May 2018
How to Contact Us
If you have any questions or concerns relating to your privacy or to Lightspeed privacy practices, our General Counsel and Data Protection Officer is Gillie Abbotts-Jones and you can contact Lightspeed:
- by email at firstname.lastname@example.org
- by post to: Lightspeed, Privacy Office, 4 Millbank, Westminster, London SW1P 3JA, United Kingdom
Complaints & Country Specific Disclosure
If you consider that our processing of your personal data infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state or jurisdiction of your habitual residence, your place of work or the place of the alleged infringement. To find the contact details of your country supervisory authority, please consult our dedicated page.