Lightspeed Cookie Notice June 2018
This Cookie Notice applies to the Lightspeed panels known as MySurvey, GlobalTestMarket, LifePoints and Tech Panel, altogether identified in this cookie notice as the Lightspeed panels (the “Panels”).
What are Cookies? Wiki link
|Cookie Type||Description||Audience||How to change my settings|
|These cookies help you log in to the website and help us route traffic between servers.||Visitors and Members||Required cookie|
|Website Optimization Cookies
|These cookies are necessary for the website to offer you the best experience. These include cookies from these websites' domains as well as Google Analytics cookies, which help us, manage website content and optimize basic functionality.||Visitors and Members||Required cookie|
|Marketing Optimization Cookies
|Ad-Related Research Program with Behavioral and Advertising Research Cookies||These cookies are only used with our members and after they have securely logged in. They can be controlled via your account settings.
The “Ad-Related Research” program is optional and is a simple way for you to manage the “Behavioral and Advertising Research Cookies” and technologies that we and our partners use. You can “opt in” or “opt out” of all of these using a single preference which means you don’t have to go to other websites to manage these cookies or consent individually. We do it for you! This is our commitment to make your privacy as your priority, in simple terms.
|Members Only||To opt-out, Login to your account on the portal. From My Account, select My Cookie Preferences, then change preferences in Behavioral and Advertising Research Cookies|
Cookies & Their Use
|Insight Express||Ad Exposure and Measurement Advertising Targeting and Media Buying Research||730 days||View|
|MEC Webtrack||Ad Exposure and Measurement Data Matching and Enrichment Advertising Targeting and Media Buying Research||5 years||View|
|mPlatform (Xaxis)||Analytics Data Matching and Enrichment Advertising Targeting and Media Buying Research||395 days||View|
|Comscore||Ad Exposure and Measurement||720 days||View (Voicefive) View (Scorecard Research)|
|Metrixlab (Macromill)||Ad Exposure and Measurement||365 days||View|
|Miaozhen||Ad Exposure and Measurement Digital Fingerprinting||720 days||View|
|MSI-ACI||Ad Exposure and Measurement||365 days||View|
|Nielsen Netratings||Ad Exposure and Measurement||730 days||View|
|GlobalWebIndex||Ad Exposure and Measurement Data Matching and Enrichment||365 days||View|
|RUN||Data Matching and Enrichment Advertising Targeting and Media Buying Research||90 days||View|
The Ad-Related Research program allows us, selected clients, and/or our technology partners to match selected data about you (registration data, profiling surveys or participation in regular research surveys) with third-party data management platforms (DMPs) and advertising platforms. We and our partners use various technologies like cookies, tracking pixels, tags, cached objects, digital fingerprinting, ad and mobile device IDs to perform the following actions:
|Data Matching and Enrichment||We enrich the data we hold on file about you by matching your personal data with third parties.
This will help us to improve your panel profile and ensure that we select relevant surveys for you.
We utilize matching services (i.e. third parties who are specialized in data management) to acquire additional information about you from public and private data sources (such as social networks, retailers and content subscription services with whom you have an account) or to use your personal data as an aid to develop additional or new types of anonymous data sets (i.e. we compile your aggregate data with data from other consumers to create a new lifestyle segment). The matching service (our partner) holds the personal data we share for a short time, uses it to assemble the additional information, and then return the combined information to us. Partners are contractually bound to delete the data we share with them or and are not authorised to use it in any way other than for this specific purpose.
|Persistent unique identifier, contact details, email address, social login, cookie, mobile device ID, official identification number (i.e. ME number)|
|Advertising Targeting and Media Buying Research||We use your personal data to help our clients and vendors enrich their data by using lookalike modelling techniques.
Thanks to your participation in our surveys and your profile data, we can help our clients to improve their advertising targeting, and to create better online advertising models, through lookalike modelling or similar research methodologies. We will use your personal data we collect about you through profile building, participation in research surveys or data matching to match with third-parties and platforms (our partners).
We include contractual safeguards to ensure that you will not automatically be targeted for commercial purposes, as a result of your data being used to help create a lookalike audience, and that our partners cannot use your data for any other purpose.
|Persistent unique identifier, contact details, email address, social login, cookie, IP address, mobile device ID, official identification number (i.e. ME number)|
|Ad Exposure and Measurement||In addition to cookie-based matching (which you can control and consent to via your panel account), we will use personal data you provide to us, such as email address, in a direct matching process with third parties (our clients and partners) to determine if you are a user of that service (such as social networks, websites, mobile apps) for advertising measurement research purposes. We will identify what advertisements you may have been exposed to on those sites and platforms and measure how brand attitudes or brand recall have impacted sales. The third parties that we work with are not allowed to use the data for any other purpose.||Persistent unique identifier, contact details, email address, social login, cookie, IP address, mobile device ID, official identification number (i.e. ME number)|
|Digital Fingerprinting||If you consent to cookies supporting this particular use case, digital fingerprinting will be used. A few of the companies we work with may use digital fingerprinting which is a way to uniquely identify a device without using cookies. This may use IP address, browser settings and other device IDs to create this fingerprint for their analytics or security products.||IP address, browser specifications, device specifications|
|Multiple devices||By consenting to any of the above cookies in the “Ad-Related Research” program and allowing “Behavioral and Advertising Research Cookies”, you allow us to use your consent (opt-in) across all the devices you use to access the panel services, systems, portals and applications.||Persistent ID|
NOTE: The tracking mechanisms (cookies, cached objects, etc.) will not be removed or stopped until the next time you take one of our surveys or visit our website. If you are blocking cookies or don’t accept 3rd party cookies, you may still be tracked because companies may use 3rd party “opt-out” cookies to stop their tracking. You will need to access the LifePoints App or login to the website with the other devices you have used for surveys with for the opt-out to be effective on them as well.
Deleting or blocking cookies on your devices will not stop general advertising from other companies, websites or applications on your device. If you delete cookies, do not accept 3rd party cookies or clear the cache on your devices, this will not stop or “opt you out” of the “Ad-Related Research” program and the “Behavioral Adverting Research Cookies” we use. You will need to follow the instructions under “Opting Out of Ad-Related Research” to effectively opt out from "Ad-Related Research" as operated by our company.